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CRAFTSMAN

Small Scale Window Display

2021

Conceptualization

Fabrication

Branding

Craftsman’s slogan “Invented for Life” plays on their lifetime warranty with their products. By introducing the hands from The Creation of Adam in the window, with the meaning of the creation of life in mind, it mirrors the brand philosophy of Craftsman. The scene behind the hands is the typical workshop- pin hole walls, metal sheets, and a mess of nails, screws, and bolts.

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